Digital Marketing Manager

Do you love learning about social media, SEO and marketing strategies? Do you have some background in branding, website design, and/or Squarespace, this position is for you.

DESCRIPTION

The Digital Marketing of now launch is a seasoned digital marketing expert with knowledge to lead strategies for social media, paid traffic campaigns, email campaigns, webinars, e-commerce sales campaigns, and new client acquisition. They have an eye for what’s trending, is a planner, a strategist, and can lead a team of copywriters, designers, social media managers, and technicians to execute a marketing campaign from start to finish. This role also requires a love for analytics, improvement, goal setting, testing, and results-driven marketing efforts. This position reports directly to the Managing Director, Shakira Tsindos.

LOCATION

Worldwide (remote)

ROLE TYPE

Freelance

ROLES & RESPONSIBILITIES

  • Responsible for leading digital strategy & execution across all organic and paid channels to position now launch as THE solution for Squarespace website design for artists

  • Monitoring digital marketing strategies that increase brand awareness, drive revenue and new customer and client leads, and introduce now launch to new audiences

  • Work with the creative team (copywriter, designer, ads team) to create and maintain paid social media and Google ad campaigns to reach key audiences

  • Work cross functionally with our ecommerce (template shop), social media, planning, leadership, and design teams to ensure digital channels support business goals and seasonal initiatives

  • Regularly analyze and report on the performance of marketing campaigns and initiatives, using data and analytics to inform decision-making and optimize results

  • Send leadership team regular (weekly, monthly, quarterly, annual) reports on results, places that we’re succeeding, places that need improvement, and plans to shift, change & grow 

  • Work in tandem with a creative team of (2-4 contractors) to produce high-end, creative, and show-stopping graphics, copywriting, and marketing materials

EXAMPLES OF WHAT YOU’LL BE DOING

  • Create a marketing calendar of monthly and quarterly marketing focuses depending on the business goals, set deadlines to ensure all marketing prep and strategies execute on time 

  • Planning and executing our large ecommerce (website template) semi-annual sales by planning special digital events or webinars to promote the sale, bundling products, sales page production, social and paid ad graphics, and planning strategic email campaigns. These sales typically happen 3x per year in the Spring, Summer and Autumn. 

  • Creating and maintaining our strategy for organic social channels on Instagram, LinkedIn & Pinterest including occasionally creating designs in Canva, writing captions, and more 

  • Routinely work with the creative and ads team to create paid ads for Facebook and Instagram (possibly Pinterest and LinkedIn as well) for lead generation and ecommerce sales. Continually tweak and refresh creative as needed. 

  • Create, maintain, and manage our email marketing strategy for middle of the funnel campaigns such as nurture campaigns, weekly email series, segmentation campaigns, automations, what emails get sent out after different opt-ins, etc 

  • Work with the creative team to brainstorm, create, test and deliver new lead magnets, email opt-ins, free trainings, webinars, and more to generate more leads for ecommerce (website templates), new clients, and paid coaching/trainings

  • Develop a brand new strategy for our team to utilize LinkedIn as a social and sales tool from the now launch company page 

  • Routinely meet with clients or customers via video calls, DMs, or email to collect testimonials, case studies, and stories to share via our marketing campaigns 

  • Pitch content to the leadership team (CEO & COO) for content that needs created for paid and organic traffic for videos, Reels, webinars, Instagram Lives, etc

SKILLS & BACKGROUND

  • 6+ years of marketing / branding experience

  • Must have prior experience at a digital marketing agency or proven self-employed business history with client successes 

  • Excellent verbal and written communication skills

  • Thorough understanding of current digital marketing strategies for online service-based businesses and digital e-commerce 

  • Excellent time management skills with a proven ability to create and meet deadlines

  • A high degree of resourcefulness, initiative, leadership, and creativity 

  • Excellent organizational skills and attention to detail

  • Strong analytical and problem-solving skills

PROGRAMS & PLATFORMS

  • Canva (required)

  • Adobe Illustrator & Photoshop (preferred) 

  • Google Analytics & Google Search Console (required) 

  • Google Drive

  • Instagram, Facebook, LinkedIn & Pinterest (required)

  • Squarespace (preferred)

  • Convertkit (preferred)

  • Teachable (preferred)

PERSONAL SKILLS

  • Attention to detail & accuracy

  • Hard working with strong sense of urgency

  • Takes critique & criticism well

  • Owns their own mistakes

  • Works well in a team environment

  • Prides themselves on over-communication

  • Meets deadlines & goes above & beyond

  • Researches thoroughly to get it done

  • Self starter & ambitious

  • High energy, confident & personable

  • Has an “I'll figure it out” mentality

  • Fun & likes to laugh